Netbook, Still Growing Up 2014

Enchantment netbook had expected soon faded as notebooks and tablet drowned. However, consumers are apparently still buying a netbook.

Research firm ABI (Allied Business Intelligence) Research Inc. estimates that global sales volume of netbooks will keep growing until 2014. ABI Research to admit, the global market in 2010 netbook is getting fed up. The reason is that more players in that market, while netbooks on the market penetration of advanced high enough.

However, ABI Research confirms, emerging markets are still aggressively adopting netbook. Therefore, ABI Research believes the global netbook sales volume in 2010 will increase by about 23 percent to 58 million units. Most products are absorbed in developing countries with low levels of computer penetration.

"Penetration netbook varies in different countries. In developing countries, consumers are still buying netbook netbook because the functionality is still enough to meet everyday computing needs," said Principal Analyst, ABI Research Inc. Jeff Orr.

Despite the netbook market is still promising rapid growth, ABI Research cautions, netbook makers proved the greater challenge. Because, at this netbook manufacturers grew more and more. Netbook market began to invade when ASUSTeK Computer Inc. released the world's first netbook, the Eee PC, in 2007. In 2008 Acer Inc., one tail. Because, in 2008 producers are still a little netbook, Asus and Acer dominate any market. ABI Research confirms, Asus and Acer in 2008 each able to acquire about 30 per cent share in the global netbook market.

However, ABI Research reveals, in 2009 the competition began to change. Facing the fierce assault from competitors that more and more, at 2009 Asus lost half share of the possession in the global netbook market in 2008. Asus was captured share of new entrants like Hewlett-Packard (HP) Co., Dell Inc. and Lenovo Group Ltd..


"At this point only the Acer is able to maintain its dominance in the global netbook market. Because, Asus has captured market share of HP, Dell, and Lenovo. Competition in the global market place netbook fierce but balanced," said Orr.
Thanks to the netbook, Acer is able to achieve great success in the marketplace PC (personal computer) globally. In the third quarter (July-September) in 2009 that Acer is displacing Dell as the second largest PC manufacturer in the world thanks to successful Acer netbook. Until now, the title is still gripped Acer.

Research firm International Data Corp. (IDC) rate, Acer is growing rapidly due to very aggressive release a netbook be affordable. Because Acer netbook netbook very dominant in the market that are less than $ 500 per unit, research firm Gartner Inc., Acer is even dubbed as the 'King Netbook'. Research firm iSuppli Corp., adds, success could even make the Acer netbook Acer netbook as the largest producer in the world in 2009. iSuppli reveals, Acer was able to sell 9.8 million units in 2009 netbook and mastered 37 percent share in the global netbook market.

Although not a pioneer Acer netbook, iSuppli rate, Acer is able to outperform the Asus that pioneered the netbook because Acer has a wider distribution network and capable of selling products at prices cheaper than the Asus. As an industry pioneer netbook, iSuppli added, Asus is ranked second in 2009. iSuppli explains, Asus netbook become the second largest producer in the world in 2009 because Asus only able to sell 5.5 million units of the netbook. As a result, the share of Asus in the global netbook market in 2009 fell to 21 percent, from 37 percent in 2008.

However, thanks to netbooks, Asus share in the global PC market becomes increasingly significant. Thanks to the growth of very high sales volume, the share of Asus in the global mobile PC market in the first quarter (January to March) in 2010 jumped to 8.8 percent, from 5.9 percent in the first quarter of 2009. As a result, the share of Asus in the global mobile PC market during the period closer Toshiba Corp.. Gartner explained that the difference between Asus and Toshiba's share in global mobile PC market in the first quarter remained 0.5 percent in 2010 only because Toshiba's share in global mobile PC market during this period decreased to 9.3%, from 9.9 percent in first quarter 2009 .

Because global sales continue to grow the Asus netbook, Asus became increasingly strong in the PC market global.pada second quarter (April-June) 2010 Toshiba Asus able to displace as the fifth largest PC manufacturer in the world. Gartner explains, because Asus is able to subvert Toshiba Asus in the second quarter 2010 share of 5.2 percent over the global PC market, while Toshiba's share in the same period only 5.1 per cent. Gartner asserted, Asus global PC sales volume in the second quarter 2010 increased 78.5 percent per year to 4.3 million units, from 2.4 million units in the second quarter of 2009.

Gartner highlights, Asus is the highest growth in the industry. In fact, when compared with average growth, Asus is able to record achievement for the global PC sales volume in the second quarter 2010. Gartner reveals, Asus 20.7 percent average growth per year to 82.9 million units, from 68.6 million units in the second quarter of 2009. Toshiba pressured by Asus in the second quarter of 2010 because at that period the volume of Toshiba's global PC sales grew only 27.5 percent per year. Based on data from Gartner, the global PC Toshiba can sell as many as 4.2 million units in the second quarter of 2010, from 3.3 million units in the second quarter of 2009.

Other producers netbook is a great success thanks to Samsung Electronics Co. Ltd.. iSuppli reveals, Apple Inc., Samsung could displace as the seventh largest PC manufacturer in the world in the first quarter of 2010 thanks to successful netbookSamsung. In fact, in the fourth quarter (October-December) 2009 Samsung is still the ninth largest PC manufacturer in the world. iSuppli explains, Samsung is able to sell 1.9 million units globally mobile PCs in the first quarter 2010.

Approximately 50 percent of these Samsung mobile PCs, iSuppli asserted, is a netbook. iSuppli found, especially hot-selling Samsung netbook in Europe because there Samsung sell netbooks in cooperation with local mobile operators. Because the charm of visiting a netbook not fade, iSuppli had to make a revised estimate. In early 2010, iSuppli estimates that global sales volume in 2010 netbook will grow 25.5 percent. But now, iSuppli estimates that global sales volume in 2010 netbook will grow 29.8 percent




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